I came across a recent study by Rusell Herder & Ethos Busines Law on 438 randomly selected management, marketing and human resources executives within companies across the United States. This report high lights the important aspects like, “what are the top social media channels used by Corporate Brands in U.S.A?”, “what is the perceived value of social media?”, “what are the reasons for using social media?” etc.
According to this report :
Fifty-one percent of senior management, marketing and human resources executives fear social media could be detrimental to employee Productivity, while almost half (49%) assert that using social media could damage company reputation.
Despite these apprehensions, social networking is being accepted as a key communications strategy.
Top social media channels used by corporates in USA:
- Facebook - 80%
- Twitter - 66%
- YouTube - 55%
- LinkedIn - 49%
- Blogs - 43% and
- Wikipedia - 24%
While the perceived value and top reason’s why companies want to use social media channels are “Enhance relationships with customers” and “listen to what consumers are saying about their brand or product” but it is also used to monitor their employee’s, competitor activities.
While many social media enthusiast’s complain that companies should use online channels for crisis communication but the view points of corporates are different :
The primary reason’s why companies don’t use social media are:
You can read the entire report below:
What is your perspective?,do you think companies must use social media?
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