As part of the NASSCOM Friday’s 2.0 sessions, I am hosting an un-conference session along with Prem Kumar Aparanji who leads the Social CRM initiatives at Cognizant Technology Solutions on 16th Oct ‘09 in Bangalore at Hotel
Leela Palace.
The overall session discussion will be around - How audience think social media is affecting their organizations from the inside (New Business Opportunities, Marketing, HR, Recruitment, Legal, KM & Collaboration, etc.) to make them leverage it to be more customer centric & thus get business benefits.The discussions will question as to whether social media is really cost-effective or low-cost method compared to other traditional channels?, What is the minimal social strategy that businesses/start-ups can focus on? to get started in the new social world of “conversations”, “relationships” and “communities”.
The session will also focus on long-term benefits of using Social Media in any ( B2C or B2B) business instead of just using it as another online marketing platform to generate links, attention and drive traffic”.
You can find more details of this session here, If interested, then do please send your request to bangalore@nasscom.in.
There are thousands of presentations on “social media” but there are five absolute must read presentations if you are interested in understanding this space and leveraging the best practices.
1. Why people are called the “New Medium”? : The new trusted media in the world is - You + Your friends + Their friends.
2. Social Media : Evolution or Revolution? - Why everybody is talking about it.
3. Introduction to Social Media - understanding the basics of new media platforms.
4. What the F**K is Social Media : Noise vs Signal? - In social media think about conversations not campaigns.
5. Social Media ROI : Measuring the Essential? - You cannot manage it if you can’t measure.
Inspired by the famous “shift happens” video series, now we have a social media revolution video that portrays how fundamental shift in the way communication between people, brands & companies is taking place through social web and how it shapes the future?.
Welcome to the new revolution called Socialnomics :
This is really inspiring presentation for all social media enthusiasts, the following quote in this video was simply awesome.
Successful companies in Social Media act more like Dale Carnegie and less like David Ogilvy. Listen First, Selling Second.
I handle the product development at GizaPage, a social media hub and apps platform to help brands build and manage their social identity.You can connect with me on @amnigos or drop me an email to vijay [at] gizapage [dot] com
