Social Media Strategies and Technologies

One of the things that always fascinated me about social web is the power of influence is no longer in the hands of a select few and everyone can have a share of voice. The recent report in Afaqs by Kapil Ohri discusses how a small brands like restaurants, juice centers and dental clinics in India leveraging the social channels like Facebook better than Big brands. It’s also interesting to note that

“These brands are leveraging Facebook for customer engagement and to drive sales”

not just creating fans by numbers. You can read the report below.

How small brands leveraging Facebook better than big guys in India?

What do you think? - can small brands effectively leverage social channels better than big guys?

Here is an excellent video from Socialnomics on what is the Social Media ROI? in B2C and B2B segments with some real world examples. I have earlier written about measurement models for Social Media ROI.

What is your take?.

There are thousands of presentations on “social media” but there are five absolute must read presentations if you are interested in understanding this space and leveraging the best practices.

1. Why people are called the  “New Medium”? : The new trusted media in the world is - You + Your friends + Their friends.

2. Social Media : Evolution or Revolution? - Why everybody is  talking about it.

3. Introduction to Social Media - understanding the basics of new media platforms.

4. What the F**K  is Social Media : Noise vs Signal? - In social media think about conversations not campaigns.

5. Social Media ROI : Measuring the Essential? - You cannot manage it if you can’t measure.