One of the things that always fascinated me about social web is the power of influence is no longer in the hands of a select few and everyone can have a share of voice. The recent report in Afaqs by Kapil Ohri discusses how a small brands like restaurants, juice centers and dental clinics in India leveraging the social channels like Facebook better than Big brands. It’s also interesting to note that
“These brands are leveraging Facebook for customer engagement and to drive sales”
not just creating fans by numbers. You can read the report below.
How small brands leveraging Facebook better than big guys in India?
What do you think? - can small brands effectively leverage social channels better than big guys?






