Excellent video on the state of social engagement in B2B market. What do you think?
It’s great to understand the insights from McDonald’s on how they are using and leveraging the social media channels.
Below presentation outlines some of the key learning’s :
What is your take?.
The engagemendb.com, which aims to be ultimate social media database and a comprehensive guide to corporate social media efforts that build brand engagement has released “ENGAGEMENTdb Report 2009” based on how brands leverage the social web to interact with their consumers in colloboration with Altimetergroup and WebPaint.
This study aims to measure how deeply engaged the top 100 global brands are in a variety of social media channels and understand if higher engagement on social channels is correlated with financial performance.You can read the review by CharlenLi on the most engaging brands.
According to this report, the top most engaging brands on the social web are:
You can download the entire report from engagementdb site. Do you agree that “Social Media Engagement” is a necessity for all brands?.
Update: You might also like to read this post on econsultancy.com
