Jeremiah Owyang has written an excellent post on “Roadmap: Integrating Social Technologies with your Corporate Website” explaining why it’s important to integrate social content and experience into your corporate website instead of just throwing away the traffic to third party sites like Facebook, Twitter etc using follow us links.
At GizaPage, we have been working on building a social media hubs platform to help brands integrate their social content into corporate websites at multiple engagement touch points including http://social.BRANDNAME.com to give an unique social experience to their users or customers. This kind of integration helps brands to share content, nurture and cross pollinate their community across different social channels instead of just sending visitors to third party social site like Facebook or Twitter etc. In the long term, we strongly believe brands have to take ownership of their social identity.
Do check out social media hubs of our customers Fastrack, NASSCOM and Prathambooks. Please drop your feedback on what we are doing to vijay [AT] gizapage [dot] com
Just came across a brilliant 25 Mind Blowing Social Media Infographics presentation, which captures the state of social media through visuals.
What is your take?.
It’s been a great year for social media with ever increasing use of blogs, micro blogs, social networking and sharing sites by individuals to businesses to politicians to communities & celebs, including the launch of Foursquare to the (in)famous Google Wave.
While we have seen countless posts on how one should use, leverage and take advantage of social media platforms but there is an equal and growing concerns about how it will effect individual privacy to organizational productivity. White it’s easy for social media guru’s to say the disadvantages out weigh the benefits, there is a real need for having tools that allow individuals/organizations to create & manage their niche network’s of trusted boundaries while platform providers continue to accept openness for better monetization.
I believe in 2010 we will see growing concerns over privacy to organizational outcry of productivity while marketers moving from the effect of conversations to measuring the impacts of engagement and using evolving tools to organize their social media efforts, to sum it up I would say people will move from debating “whether social media is a fad or revolution?” to “social media issues and best practices” – what is your take?.
Wish you all a very happy and wonderful new year - 2010.
P.S : There is a reference link to http://www.gizapage.com and I work with them.
