Social Media Strategies and Technologies

Everyday we come across new social web services that offer a specific value  for it’s users and most of us have a problem in managing all these  profiles that we create at different places like social or professional networking sites, micro-blogging services, blogs, online services and other social sites.

GizaPage.com, which got reviews from Mashable, GigaOMNetwork is a social network organizer platform that helps Individuals, Organizations, Brands and Non-Profits to manage their social web activities from one place under single identity, you can organize all your social profiles (Facebook, LinkedIn, Pandora, Twitter, Bebo & FriendFeed etc, currently it supports over 50 social web services ) side by side as a tabs for ease of use, branding and activity management.

GizaPage launched a kindle contest on Twitter where users need to tweet their gizapage.com url with #gizapage tag, you can visit GizaPage blog for contest details and rules and enter this contest.

If you are already on GizaPage then tweet your url else create one to manage all your social profiles from one identity. Happy Tweeting!!!.

[Disclaimer: I am currently associated with GizaPage on a fulltime engagement].

I have visited so many corporate website’s, can’t remember the exact count may be in the order of thousands but my best one was not from any of this traditional sites built with cutting edge technologies instead a video website made by BooneOakley using Youtube platform.

What could be the perfect example of thinking out of box for building a complete corporate website as a video  by leveraging the Youtube annotations support to make it just as ease to use as a traditional website for navigation.There are  millions of videos worth watching  on Youtube but this one standout as it represents a complete corporate identify of a marketing agency represented as a visual story and in fact they don’t have any traditional website like rest  of the crowd.

Below is a snippet of the post from Youtube Blog on this video:

At YouTube we often talk about the creative opportunities online video presents marketers and agencies to tell their story in unique and powerful new ways. But only rarely do we see these creatives fully utilize the flexibility in design that video experiences provide.

What is your take? - isn’t this pure awesomeness?. I love it :).

BestBuy has been using social media channels to connect, create awareness and collaborate with their customers or prospects, below is the video from Best Buy CMO on “How BestBuy Marketing Is Moving To Digital” from traditional channels and how they are using and planning to use digital media technologies for customer engagement.

This is another good sign of how big brands are realizing the potential of online media platforms, social conversations on digital platforms and most importantly the customer engagement factor (as said in Video, companies are talking with customers not talking at customers) is being recognized as a part of any brand business.

What is your take on the future of marketing?