I have visited so many corporate website’s, can’t remember the exact count may be in the order of thousands but my best one was not from any of this traditional sites built with cutting edge technologies instead a video website made by BooneOakley using Youtube platform.
What could be the perfect example of thinking out of box for building a complete corporate website as a video by leveraging the Youtube annotations support to make it just as ease to use as a traditional website for navigation.There are millions of videos worth watching on Youtube but this one standout as it represents a complete corporate identify of a marketing agency represented as a visual story and in fact they don’t have any traditional website like rest of the crowd.
Below is a snippet of the post from Youtube Blog on this video:
At YouTube we often talk about the creative opportunities online video presents marketers and agencies to tell their story in unique and powerful new ways. But only rarely do we see these creatives fully utilize the flexibility in design that video experiences provide.
What is your take? - isn’t this pure awesomeness?. I love it :).
Alright, I am bit late to share this news with you :). Just like my earlier post on McDonald’s Smart Social Marketing, I came across Honda Civic campaign called “Wake The Beast” which was launched last year as a part of Honda Civic R series launch in Ireland with a large billboard featuring Honda Civic R image with a tagline ‘Wake the Beast’.
The beauty of this campaign is that people can send a sms message “Text START to the short code 51500″ to start interactions with the bill board advertisement, this call to action (sending sms) will trigger the lights on the car to light up and smoke to billow from the exhaust of the car on the poster while user gets a link to Honda Civic R Mobile website so they can browse for more information and can receive the ring tone of engine roar.
Below is the video showing, how people can interact with the billboard display:
This is an innovative way of spreading the message and engaging with target users while compared to the traditional bill board campaigns because interactive campaigns will add interest, engagement factor and can get attention from the people.
What is your take? - would love to hear it.
I handle the product development at GizaPage, a social media hub and apps platform to help brands build and manage their social identity.You can connect with me on @amnigos or drop me an email to vijay [at] gizapage [dot] com
