We have heard enough number of times that the power of social media is peer influence, the consumers or users will get influenced by the tone of conversations about your brand on blogs, twitter, forums and other social channels. But how influential are these conversations and social channels on the consumer behavior?. The recent study by Invoke focuses on how this trust varies from brand messages to friends posts to network of friends messages and also does the trustworthiness varies across channels like Blog, Facebook or Twitter?
As reported by eMarketer - the blog posts were more likely to be trusted than posts on Facebook, and trust dropped off sharply when it came to Twitter, even among friends.
Also while consumers are pushing the brands to use social channels - their messages were trusted less and in general Twitter messages were trusted less compared to other social channels even when posted by the user friends.
While reviews on Amazon incredibly helped them to drive the sales even when people who posted them are not connected to the users and the group of reviews including positive/negative highlights might have helped people to increase their trustworthiness. It would be interesting to see how the proposed integration between Amazon and Facebook will play out when you can filter the reviews based on your social graph. Do you think it will increase the trustworthiness when more and more brands integrate social graph based filters in to their e-commence websites?.
Finally facebook has arrived to provide a vanity url for it’s users and fan pages to get a real identity that was lacking till now as current facebook user or fan page profile url was based on the unique integer number instead of a username or brandname or groupname. According to facebook blog all users will be able to choose their user names starting from Saturday, June 13 [12:01 a.m. EDT] on a first-come, first-serve basis for their profile and the facebook pages that you administer by visiting www.facebook.com/username/ site.
One great thing about this new feature is that it will help facebook users and brands fan pages to easily identify their profile, share it with others and helps to improve search rank in search engine result page (SERP) due to the SEO Juice passed from facebook.com [while ranking the search results for search queries most search engines uses the presence of search query keywords in the URL as one of the important factors].
[Indian Standard Time is used in above picture]
Below image shows, how you can choose your vanity url.
Your facebook profile will be have better ranking in search engine results so people can easily discover you while searching for your name.
It is easy to share, discover and connect with other people or brands fan pages on facebook using their name search.
Carefully choose your profile vanity url as once selected it cannot be changed again.
Helps brands or corporates or product groups that have fans page on facebook as it will be featured in search engine results a lot better than earlier so people can easily discover the fans page’s they are interested in and join them for participation - you can expect more inbound traffic so keep an eye on your fan page insights or analytics.
If you are administrator of facebook fans page then you must read these faqs.
We no longer need to visit facebook to copy our profile url (like http://www.facebook.com/profile.php?id=551746400) to link it in our other social web services profile pages (blogs, microblogs and social sites where you maintain back links to your other social network profiles).
You can read the complete post at facebook blog - will you choose a vanity url on facebook?.
I handle the product development at GizaPage, a social media hub and apps platform to help brands build and manage their social identity.You can connect with me on @amnigos or drop me an email to vijay [at] gizapage [dot] com
