16 Feb, 2010 in
Online Branding and Reputation Management, Social Media Marketing India by
Vijay Rayapati
Social Media Strategies and Technologies
{Relationships start with social conversations}Here is my presentation on the recent #CCDSUCKS issue and also how the negative word of mouth was spread even after @CafeCoffeeDay responded to it’s customers and why many Indian online influencers supported Cafe Coffee day.
What do you think?, would love to hear your thoughts.
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© 2009 Social Media Strategies and Technologies
Vaibhav Lall | February 17th, 2010 at 6:30 am #
Hey,
Really liked your presentation.And I think CCD made their efforts.Perhaps citizen journalism took a more aggressive side.
Aditi | February 17th, 2010 at 11:02 am #
These kinda word of mouth publicities work only in Metros.. non metros are still not influenced or bitter by the Social media bug yet.. #justsaying..
Café Coffee Day – A lot can happen over Twitter | IndiaSocial.in | February 17th, 2010 at 5:49 pm #
[...] Feb 17, 11:10 pm - There was another analysis of the episode shared by Vijay Raypati yesterday - “How Cafe Coffee Day Handled Their #CCDSUCKS Issue” that also highlights the no. of conversations between 4th-6th Feb as well as names of top [...]
Parul | March 8th, 2010 at 9:51 pm #
It is good if indian companies are taking steps in this direction. I have seen US companies here usign text analytics to analyze blogs and tweets to figure out what customers have to say about them
On a second note, good to know that you will be more frequent on blogging now.
This comment was originally posted on The Y-AXIS LIVE!
Vinni | March 25th, 2010 at 9:20 pm #
Its interesting how they handled it and i really liked the slides on how their followers actually went up after the bad word of mouth. That makes for an interesting case study itself.
I think CCD as an account is with pinstorm.
Nazneen | May 17th, 2010 at 8:02 am #
Liked the presentation. Efforts done by ccd are definately quick and appreciable.Every comment, reply or message posted on new media has to be interactive, responsive and effective enough to channelise the discussions which was well taken care off by CCD.
Intersting Case study.