31 Aug, 2009 in
Social Media Measurement Models by
Vijay Rayapati
Social Media Strategies and Technologies
{Relationships start with social conversations}In my previous post, Why Social Media ROI Is The Most Over Debated & Misunderstood Topic? , I had explained why we need to focus on the actual results (sales/revenue) from Social Media Engagement efforts when calculating Social Media ROI instead of just focusing on calculating eyeballs like comments, retweets, number of views, increase in visitors etc.
Here is another gem of post from none other than measurement expert, Olivier Blanchard (@TheBrandBuilder), an essential read for anyone who wants to understand the actual Social Media ROI concepts :
What is your take on Olivier model?.
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- India Digital Marketing Case Study : Sunsilk Gang of Girls
- Best Practices : Social Media Monitoring, Engagement and Measurement Report
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© 2009 Social Media Strategies and Technologies
Aditya Rao | August 31st, 2009 at 4:24 pm #
I have told this before to Olivier on mail, and I am saying it again here.
I have a HUGE crush on Mr. BrandBuilder
And yes, I am straight
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