There are thousands of presentations on “social media” but there are five absolute must read presentations if you are interested in understanding this space and leveraging the best practices.
1. Why people are called the “New Medium”? : The new trusted media in the world is - You + Your friends + Their friends.
2. Social Media : Evolution or Revolution? - Why everybody is talking about it.
3. Introduction to Social Media - understanding the basics of new media platforms.
4. What the F**K is Social Media : Noise vs Signal? - In social media think about conversations not campaigns.
5. Social Media ROI : Measuring the Essential? - You cannot manage it if you can’t measure.
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