Social Media Strategies and Technologies

Finally facebook has arrived to provide a  vanity url for it’s users and fan pages to get a real identity that was lacking till now as current facebook user or fan page profile url was based on the unique integer number instead of a username or brandname or groupname. According to facebook blog all users will be able to choose their user names starting from Saturday, June 13 [12:01 a.m. EDT] on a first-come, first-serve basis for their profile and the facebook pages that you administer by visiting www.facebook.com/username/ site.

One great thing about this new feature is that it will help facebook users and brands fan pages to easily identify their profile, share it with others and helps to improve search rank in search engine result page (SERP) due to the SEO Juice passed from facebook.com [while ranking the search results for search queries most search engines uses the presence of search query keywords  in the URL as one of the important factors].

[Indian Standard Time is used in above picture]

Below image shows, how you can choose your vanity url.

Image Credit

What This Change Means To You?

• Your facebook profile will be have better ranking in search engine results  so people can easily discover you while searching for your name.

• It is easy to share, discover and connect with other people or brands fan pages on facebook using their name search.

• Carefully choose your profile vanity url as once selected it cannot be changed again.

• Helps brands or corporates or product groups that have fans page on facebook as it will be featured in search engine results a lot better than earlier so people can easily discover the fans page’s they are interested in and join them for participation - you can expect more inbound traffic so keep an eye on your fan page insights or analytics.

• If you are administrator of facebook fans page then you must read these faqs.

• We no longer need to visit facebook to copy our profile url (like http://www.facebook.com/profile.php?id=551746400) to link it in our other social web services profile pages (blogs, microblogs and social sites where you maintain back links to your other social network profiles).

You can read the complete post at facebook blog - will you choose a vanity url on facebook?.