Social Media Strategies and Technologies

BeelineLabs has released a new study report on “best practices in social media monitoring, engagement and measurement” with key leanings from decision-makers in corporate communications, marketing and customer services at corporations like Cisco, Intuit, GE and with the top social media monitoring technology providers.

The goal of this study is to understand the best practices from big corporations on monitoring, engaging and measuring their social media initiatives.

Highlights from this report:

• The decision to monitor is easy, engaging is more complex

• Early social media efforts are natural extension to existing functions

• Understanding is more important than social media guidelines and policies

• Companies need to be engaging with consumers NOT agencies.

• Insights from social media monitoring are very helpful but mining, creating these reports is challenging.

• You cannot respond to every tweet or blog post - how to prioritize? and who (from company ) will respond for what?.

• What are the measurement metrics big companies use?.

• What are the most common mistakes ?.

This is a must read report for social media marketers to get good insights on how big corporations are using social media monitoring, engagement and measurement - what are your thoughts?.

[Disclaimer: This is not paid review post:)]