7 Jun, 2009 in
Digital Marketing Case Study Reports, Online Branding and Reputation Management by
Vijay Rayapati
Social Media Strategies and Technologies
{Relationships start with social conversations}BestBuy has been using social media channels to connect, create awareness and collaborate with their customers or prospects, below is the video from Best Buy CMO on “How BestBuy Marketing Is Moving To Digital” from traditional channels and how they are using and planning to use digital media technologies for customer engagement.
This is another good sign of how big brands are realizing the potential of online media platforms, social conversations on digital platforms and most importantly the customer engagement factor (as said in Video, companies are talking with customers not talking at customers) is being recognized as a part of any brand business.
What is your take on the future of marketing?
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© 2009 Social Media Strategies and Technologies
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