Social Media Strategies and Technologies

Social media is getting bigger and bigger by day and many brands, marketers are excited by the opportunities it provides to engage with their target audience.While social media marketing has a great potential for brands in order for an effective use of it there is a need to have certain guidelines or best practices of social media usage for marketing or advertising along with measurement metrics.

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The good news is that, Interactive Advertising Bureau has released a report on Best Practices for Social Media Marketing,Advertising and Measurements.According to the IAB report, these best practices are intended to help define social campaign/ad metrics,social engagement models, social media measurement metrics/guidelines, protect consumer privacy, ensure transparency for what and how data is being used, and to define consumer permissions. I feel standards for social media engagement by institutes like IAB are very important in order for people/marketers/brands to understand and effectively define social media campaigns, measure success and use social engagement models but the real question is  how quickly people can adopt to social media standards and whether they will adopt?.

The IAB social media advertising best practices report outlines recommendations and best practices for the key social advertising topics and it is intended for social networks, publishers, ad agencies, marketers, and service providers delivering social advertising - so a must read report for people interested in social media marketing and advertising.

You can download these reports from IAB website at Social Media Advertising best practices and also read the useful social media measurement guidelines.

A snapshot of the report is embedded below:

social advertising best practices

What is your take on social media guidelines and metrics?.