Social Media Strategies and Technologies

The  WhitePaperSource.com  has released a  Social Media Marketing Industry Report on ‘How marketers are using Social Media Marketing to grow their businesses in 2009″  and the focus of this study was to understand marketers queries , their experience  & tangible benefits of using social media , tactics followed and top social media tools used , examine what the really  experienced social media marketers are doing, In general how marketers are planning to use social media in 2009. A recommended read for all social media enthusiast/marketers to get good insights

Summary of the report :

What are the top queries Marketers have regarding Social Media?.

• What are the best tactics to use ?.
• How to do I measure the effectiveness of social media? and
• Where do I start?

How much time marketers are investing in social media efforts?.

• Total 64% of marketers are using social media for 5 hours or more each week  and  39% for 10 or more hours weekly. On side note , 72% of marketers have just started  using social media for only a few months .

The Top Social Media tools used by Marketers?.

• Twitter
• Blogs
• LinkedIn
• Facebook
• and Many marketers are interested in learning about social bookmarking sites followed by Twitter.

The benefits of social media &  results as reported by marketers.

• The number-one advantage is generating exposure for the business/brand, with indication from 81% of all marketers,  followed by  increasing traffic and building new business partnerships.

Snapshot of the report is included below:

social media marketing industry report

You can download this report from smm industry report.