5 May, 2009 in
Digital Marketing Case Study Reports, Digital Media Reports, Marketing, Social Media, Social Media Case Study Reports, Social Media Marketing, Social Media Tools by
Vijay Rayapati
Social Media Strategies and Technologies
{Relationships start with social conversations}Nielsen Online has released a report on - “How online engagement deepens as Social Media and Video Sharing sites reshape Internet“.
Nielsen report key findings are listed below:
- Social Media sites are more popular than email now.
- There are 87 percent more online social media users now than in 2003, with
883 percent more time devoted to those sites. - Time spent on video sites has shot up almost 2,000 percent compared to 2003.
- Marketers are being forced to adapt to social networking capabilities.
- In the age of Twitter,feedback barriers have all but disappeared, creating a near friction-free environment for playing back brand experience, campaign reactions or brand events.
- Recent public cases involving Motrin, Amazon, and Domino’s show that marketers must be quick and savvy to react to these unprecedented channels of instant feedback.
Snapshot of Nielsen Report
Online Engagement deepens with Social Media and Video Sharing Sites
If you are interested then full report is available at Nielsen Blog.
This blog content is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 India License.
© 2009 Social Media Strategies and Technologies
amnigos | May 5th, 2009 at 2:30 pm #
Summary of key findings from Nielsen Online Media Landscape report
This comment was originally posted on Reddit
Pages tagged "hey nielsen" | May 13th, 2009 at 5:17 am #
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Would "Real" User Names Curb Online Rage at Green Sites? | EcoSalon | April 30th, 2010 at 8:15 pm #
[...] average troll up all day using the WiFi at the nearby coffee house. Corporate plants engaging in digital marketing are usually the first in line to comment on controversial content, using deceitful public relations [...]