McDonald’s Street Smart Social Marketing

McDonald’s is using an interactive bill board advertisement with a giant LED screen as an entertaining experience where people can take pictures of holding dumbbells, umbrella, airing balloons, blowing out birthday cake candles and many other amusing things. This smart entertaining experience initiative from McDonald is attracing lot of attention and spreading viral among locals & tourists visiting London.

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Here is a video showing how people are taking pictures at interactive billboard:


Isn’t this great way of spreading McDonald’s brand visibility and awareness through pictures and videos that people take at this interactive advertisement billboard which includes McDonalds brand name and post it on Flickr, Youtube and other Social Media platforms? - love to hear your thoughts.

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1 Comment 32 Tweets

4 Responses so far | Have Your Say!

  1. McDonald's Street Smart Social Marketing - Social Media Marketing … | ???????? - Gravatar

    McDonald's Street Smart Social Marketing - Social Media Marketing … | ????????  |  May 31st, 2009 at 7:26 pm #

    [...] more here: McDonald's Street Smart Social Marketing - Social Media Marketing … [...]

  2. Natali Yesilbahar - Gravatar

    Natali Yesilbahar  |  June 1st, 2009 at 4:09 pm #

    cool idea, I like it!:)

    This comment was originally posted on FriendFeed

  3. Honda Civic Interactive Advertisement - “Wake The Beast” - Social Media Marketing in India | Digital Media Marketing Strategies for India | Social Media Marketing Case Studies ,Strategies and Online Industry Reports - Gravatar

    Honda Civic Interactive Advertisement - “Wake The Beast” - Social Media Marketing in India | Digital Media Marketing Strategies for India | Social Media Marketing Case Studies ,Strategies and Online Industry Reports  |  June 11th, 2009 at 1:54 pm #

    [...] // Alright, I am bit late to share this news with you :).  Just like my earlier post on McDonald’s  Smart Social Marketing, I came across Honda Civic campaign called “Wake The Beast” which was launched last [...]

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Vijay Rayapati Profile Image

I handle the product development at GizaPage, a social media hub and apps platform to help brands build and manage their social identity.You can connect with me on @amnigos or drop me an email to vijay [at] gizapage [dot] com


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