Social Media Strategies and Technologies

McDonald’s is using an interactive bill board advertisement with a giant LED screen as an entertaining experience where people can take pictures of holding dumbbells, umbrella, airing balloons, blowing out birthday cake candles and many other amusing things. This smart entertaining experience initiative from McDonald is attracing lot of attention and spreading viral among locals & tourists visiting London.

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Here is a video showing how people are taking pictures at interactive billboard:

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Exchange4Media and Blogworks have conducted the “India Social Media Survey-2009″ with an aim to capture insights from brands and marketers in India to understand social media landscape. I find this is an useful resource for Indian social media community as it shares social media experiences, case studies & learnings from brands and marketers.

For the benefit of social media marketing community in India, blogworks has released a free digital  version of this report - a must read if you are a marketer or work for brand in India and interested in using social media platforms for business.

Key Insights From The India Social Media Survey - 2009 Report:

• Social media enjoys good credibility among Indian brands and marketers.

• Over 90% believe that social media platforms have impact on business/brands and 85% think that social web influences consumer purchase decisions.

• Just like global trend,  majority of respondents in survey believe that social media will have huge impact on business & marketing in next two years.

• Organizations are realizing the potential of new media platforms and they believe engagement is the key driver for success.

• More than 80% of respondents think that Indian brands and maketers have very minimal or basic understanding of new media platforms.

• Outsourcing social media[marketing] activities is still in infancy stage - only 15% of survey repondents used social media activity outsourcing.

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Here is my list of the best social media related articles for 3rd week of May-09 based on the popularity of tweets from @SMMPro and in general among social media community.

List of the best social media articles during 3rd week of May-2009:

It’s Not About Technology, It’s About Ideas

An Essential Marketing Principle: Give Before You Try to Get

5 Ways to Measure the Success of Your Business Blog

The world doesn’t change. Our minds do. And now that minds have changed… it’s time marketers did, too.

5 Things You Ought To Learn From Social Networks

Online Brand advocacy, Why It Is Important For Brands? [disclaimer: my own blog post]

What is your take?.