27 Apr, 2009 in
Branding, Digital Media Reports, Social Media, Social Media Marketing, Social Media Tools by
Vijay Rayapati
Social Media Strategies and Technologies
{Relationships start with social conversations}As I said in my last post - Social Media Marketing is hot and all major brands/companies are catching up this trend.If you are interested in checking out which company follows what kind of Social Media Marketing Channel then you must visit Social Media Marketing Wiki hosted by Peter Kim.
There is no dearth of online reports suggesting top digital trends based on user polls and surveys - however I prefer posting about top digital marketing trends based on my opinion [backed by some market research data] without any percentages because none of the current studies were exhaustive & majorly based on extrapolation of small survey numbers.
Top digital marketing trends in 2009:
• Blogging
• Micro-blogging Services(I mean Twitter)
• Search Engine Optimization & Marketing
• Pay Per Click or Performance based models
• Video/Viral marketing (Youtube,Viral Microsites)
• Social Media Marketing/Engagement/Optimization
• Email Marketing
While Twitter is so hot for crisp and clear online conversations ,blogging is still the best way to put your brand/product/personal message to influence people on web [ backed by recent controversial studies from eMarketer and WSJ].
SEO is still the best way to drive target consumers to your website but it can deliver awesome results when clubbed with social media marketing strategies because it will help you to improve your organic search results ranking - In SMM , content created,shared & distributed and discussed will help you to improve off-page SEO & relevancy factors .
While most of the marketing firms rate Social Media Marketing is the next best/big marketing channel to engage with consumers , it is still in infancy stage but progressing rapidly.
Study Sources
Social Media Marketing Analysis
Top Rank Blog digital trends study
What do you think are the top digital marketing trends? - share with us in comments.
This blog content is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 India License.
© 2009 Social Media Strategies and Technologies
Alok | April 27th, 2009 at 10:28 am #
Good post.I liked that link to social media wiki page.
Mike McDermott | April 27th, 2009 at 12:02 pm #
Ditto. Thanks for the WIKI link. The key take-away from this blog is the point that blogs add to the organic growth of your traditional digital advertising. A company blog that links to their other SM sites (LinkedIn, FaceBook) contains up-to-date relevant information and commentary and visually engages the reader is worth more than PPC or other advertising routes.
Mike McDermott | April 27th, 2009 at 12:03 pm #
Ditto. Thanks for the WIKI link. The key take-away from this blog is the point that blogs add to the organic growth of your traditional digital advertising. A company blog that links to their other SM sites (LinkedIn, FaceBook) contains up-to-date relevant information and commentary and visually engages the reader is worth more than PPC or other advertising routes.
Mike McDermott
http://twitter.com/delta40
http://bashfoo.org
What are the Top Digital Marketing trends? | Bash Foo Social Media | April 27th, 2009 at 12:26 pm #
[...] key take-away from this article is how the company blog is truly the center point for a successful digital advertising media [...]